Privacy Policy
How Linden Nutrition collects, uses, and protects your personal data.
Last updated: 2 August 2026 · Effective date: 2 August 2026
1. Who We Are
The data controller is Linden Nutrition Ltd, a company incorporated in England and Wales (Company No. 12647382 / VAT GB 126 4738 21), whose registered office is at 14 Clifton Gardens, London, W9 1DT, United Kingdom.
Email: hello@lovelysybrightiu.world · Phone: +44 20 7286 3541
This Privacy Policy applies to all personal data collected through the website lovelysybrightiu.world and through any communications with us.
2. Legal Framework
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) as it forms part of the law of England and Wales, Scotland, and Northern Ireland by virtue of the European Union (Withdrawal) Act 2018, and the Data Protection Act 2018.
3. Personal Data We Collect
| Category | Examples | Source |
|---|---|---|
| Identity data | Full name | Order form, contact form |
| Contact data | Telephone number, email address | Order form, contact form |
| Transaction data | Products ordered, price, SKU | Order form submission |
| Technical data | IP address, browser type, device, OS, pages visited, referral URL | Automatically via server logs and analytics cookies (only with consent) |
| Marketing data | UTM parameters, Google Click ID (gclid) | URL parameters passed via order form hidden fields |
| Communications data | Content of messages sent to us | Contact form, email |
We do not collect special category data (health, biometric, religious, etc.) and do not ask you to provide it. Our products are food supplements and we do not require health information to process orders.
4. How and Why We Use Your Data
| Purpose | Legal Basis (UK GDPR) |
|---|---|
| Processing and fulfilling your order | Performance of a contract (Art. 6(1)(b)) |
| Responding to your enquiries | Performance of a contract / Legitimate interests (Art. 6(1)(b)/(f)) |
| Complying with legal and tax obligations | Legal obligation (Art. 6(1)(c)) |
| Improving the website and user experience | Legitimate interests (Art. 6(1)(f)) - we balance this against your interests |
| Personalised advertising and remarketing | Consent (Art. 6(1)(a)) - only where you have accepted advertising cookies via our consent banner |
| Analytics (aggregate traffic analysis) | Consent (Art. 6(1)(a)) - only where you have accepted analytics cookies |
| Fraud prevention and security | Legitimate interests (Art. 6(1)(f)) |
5. Cookies and Consent Mode
We use Google Consent Mode v2. By default, all advertising and analytics cookies are set to denied. Consent is only granted when you click "Accept All" in our cookie banner. You may withdraw consent at any time by clearing your browser cookies and revisiting the site. See our Cookie Policy for full details.
6. Sharing Your Data
We do not sell your personal data. We may share it with:
- Fulfilment and logistics partners - to dispatch your order (name, delivery address, phone).
- Payment processors - if card payment is introduced; any processor will be PCI-DSS compliant.
- IT and hosting providers - who process data on our behalf under data processing agreements.
- Google LLC - for analytics and advertising services, where you have given consent. Google may transfer data to the US under Standard Contractual Clauses.
- Professional advisers - accountants, lawyers, auditors, as required by law or contract.
- Law enforcement / regulators - where we are legally required to disclose data.
7. International Transfers
Where your data is transferred outside the UK (for example, to Google LLC in the US), we ensure appropriate safeguards are in place - either an adequacy decision, Standard Contractual Clauses approved by the ICO, or another lawful transfer mechanism under Chapter V UK GDPR.
8. Data Retention
| Data type | Retention period |
|---|---|
| Order and transaction records | 7 years (UK tax / Companies Act requirements) |
| Contact / enquiry records | 3 years from last contact |
| Analytics data (aggregated) | 26 months (Google Analytics default) |
| Server logs | 90 days |
| Cookie consent records | 12 months |
9. Your Rights
Under UK GDPR you have the following rights in relation to your personal data:
- Right of access - to obtain a copy of your personal data (Subject Access Request).
- Right to rectification - to have inaccurate data corrected.
- Right to erasure - ("right to be forgotten") in certain circumstances.
- Right to restriction - to restrict processing while a dispute is resolved.
- Right to data portability - to receive your data in a structured, machine-readable format.
- Right to object - to processing based on legitimate interests or for direct marketing.
- Rights related to automated decision-making - we do not use solely automated decision-making that produces legal or similarly significant effects.
- Right to withdraw consent - at any time, without affecting the lawfulness of prior processing.
To exercise any right, contact us at hello@lovelysybrightiu.world. We will respond within one calendar month.
10. Right to Lodge a Complaint
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority:
- Website: ico.org.uk
- Helpline: 0303 123 1113
- Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
We would, however, appreciate the opportunity to address your concern directly before you contact the ICO.
11. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or damage. Our website is served over HTTPS. Access to personal data within our organisation is restricted on a need-to-know basis.
12. Children
Our website and products are not directed at children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will always reflect the most recent revision. Continued use of the website after a revision constitutes acceptance of the updated policy.
14. Contact
For any privacy-related queries: hello@lovelysybrightiu.world · +44 20 7286 3541 · Linden Nutrition Ltd, 14 Clifton Gardens, London, W9 1DT.